FOUNDER ADVISORY

By Christina, Founder of Femmes Sans Peur

Building a brand isn’t about noise.

It’s about positioning, pricing power, and long-term equity.

As the founder of Femmes Sans Peur, I’ve built a luxury footwear brand rooted in craftsmanship, disciplined growth, and capital efficiency — without sacrificing margin for momentum.

I work privately with a limited number of founders who are serious about building something enduring.

This is not entry-level consulting.
This is strategic advisory for founders playing a long game.

 

Who I Work With

 

I selectively advise:

  • Founder-led consumer and luxury brands

  • Emerging brands at an inflection point

  • Operators preparing for scale

  • Female founders building capital-efficient companies

  • Investors backing early-stage consumer businesses

If you are building for attention, this may not be a fit.
If you are building for legacy, we should talk.

 

 

Areas of Advisory

Brand & Positioning

Luxury market positioning
Founder-led storytelling
Pricing architecture
Product-market alignment

Growth Strategy

Pre-order models & inventory discipline
DTC vs wholesale expansion
International market validation
Paid media efficiency & unit economics

Operational Discipline

Scaling without brand dilution
Team structure & culture architecture
Capital allocation decisions
Margin-first growth

Founder Strategy

Decision-making under pressure
Navigating plateaus
Strategic clarity during expansion
Long-term brand equity protection

 

Engagement Structure

 

Engagements are customized based on stage and fit and may include:

• Ongoing 1:1 Founder Advisory
• Strategic Intensives
• Brand & Growth Audits
• Private strategic roadmap development

Due to limited capacity, advisory begins with an application and qualification call.

Investment is shared following mutual fit confirmation.

 

 

About Christina

Founder & Creative Director of Femmes Sans Peur

 

2025 Entreprenista 100 Award Winner

Accessories Council Design Excellence Awards Finalist

Footwear News Glass Slipper Award for 'Best New Exhibitor'


She has built a luxury footwear brand with international reach and is an operator focused on capital efficiency and disciplined growth

"I build brands the way I build investments — intentional, structured, and long-term."

 

 

Apply to Work Together

Advisory is limited to a small number of founders per quarter.

To apply, complete the form below. Qualified applicants will be invited to a 30-minute fit call.