It took us months of planning and venue searching in the bitter cold months of winter. We finally chose none other than New York City's nostalgic EMPIRE HOTEL to debut our collection to the industries elites.
My intern Will and I spent two whole days spray painting hat boxes and furniture to display the shoes on for the event in my yard and boy was it a work out! Unfortunately later that day, the fumes made their way in to our apartment and Josh, Salsa and I had to barricade ourselves in our bedroom to avoid a contact high. Thank goodness for seamless web!
Set up went well the day before the event. Our fabulous PR Team helped create our floral arrangements and stuff swag bags with goodies to give to each of our guests. I was also able to have Baked By Melissa provide us with mini cupcakes designed in our signature FSP color with vanilla flavored frosting and cake, stuffed with chocolate graham cracker mouse, topped with a dark chocolate square. They were divine!
It was finally "Show Day" and the warmest day of 2015 (April 2nd) to date. I was super excited to showcase our Premiere Collection to the world. We had fashion editors stop by from InStyle, MORE, Cosmo for Latinas, O Magazine, Lucky, People StyleWatch, as well as several fashion bloggers and buyers. The event was a success and all attendees were loved each shoe more than the next. Not bad for our debut!