WHERE THE MAGIC HAPPENS

FEBRUARY 18, 2015

 

After traveling more than 14 hours from New York City, connecting in Sao Paulo for Porto Alegre and on no sleep form the turbulent flights caused by the summer storms, I arrived at the factory in Sapiranga, Brazil. With my adrenaline pumping, I walk in and say, “Bom Dia,” which in Portuguese translates to “Good Morning.” 

 

Everyone showed so much excitement for this new line they were making come to life. With three modelista’s, my agent and myself sitting around a correction table (where the foot model stands so you can correct the details of the shoe), we began to review the prototypes. We discussed the technical components of the outsoles, what material the outsoles should be created in, so our FSP toplift design would execute well and they proceeded to open the molds.  

 

Next we spoke about the sock design and if our logo should be laser cut or embossed and how much stitching details if any should be on it, because past experience has taught me that stitching can cause irritation on the foot and which leather to use.  The end results were perfection! Of course I would expect nothing less, from some of the best technicians in the world. 

Lastly, we spent the remainder of the day correcting my first prototypes for the Premiere 2015 Collection. We corrected the shape of the lasts (which are a mechanical form that have a shape similar to that of a human foot) which the patterns are “lasted” on, modified the heel shapes and revised pattern lines and cures on the shoes, as every detail counts. It was an extremely productive first day in Brazil and the 9 days to follow will be, to say the very least, invaluable.